How Caleane works
The project moves.
The context stays.
Follow Sofia and Daniel through a packaging project.
One designer. One client. A shared direction.
Three connected stages
Daniel / Founder Sofia / Designer01 / Define
Start with what
they mean.
Daniel brings the product. Sofia asks about the people who will buy it. The conversation becomes a brief they can both return to.
Shared briefRevision 01
Confident. Useful. Understated.
Identity and packaging for the first collection.
The review / Printed proofs02 / Refine
Put the feedback
beside the work.
Daniel wants the product name to read more clearly. Sofia changes the hierarchy. His comment and her revision stay connected.
Version 02
Everyday
essentials.
Version 03
Everyday
essentials.
Illustrative type-hierarchy comparison.
The next step / A physical print proofDecision record / Version 03
“That’s the direction.”
D
DanielClient · Direction agreed
- Approved
- Visual hierarchy & packaging direction
- Still to check
- Printer proof, stock & production specifications
03 / Agree
An answer you
can return to.
The approval belongs to version 03. Sofia can move forward knowing what was agreed and which production checks remain.
Try this in the workspace